What a presell page needs: the sections that sell, in order

A presell page has one job. It takes a visitor from "what is this?" to "I want it" before they leave. If one step is missing, people drop off. When you pay for every click, every missing step costs you money.

Here are the parts that do the work, in the order your visitor needs them. New to presell pages? Start with what a presell page is.

The sections, top to bottom

1. A headline that matches the ad. Same promise, same words. The visitor should feel they are in the right place.
2. The problem. Describe what your customer struggles with, in their own words. If they nod, they keep reading.
3. Why the usual fixes fail. Show what they have already tried and why it didn’t work. This makes room for something new.
4. The reasons or the story. The body of the page. Numbered reasons, a personal story or a comparison, depending on the type.
5. The product reveal. Now show the product, as the answer to the problem. Use a clear photo.
6. Proof. Real reviews, customer photos or a short quote. Real ones only. Leave the slot empty until you have them.
7. Answers to worries. Shipping, returns, sizing, "will it work for me?". A short FAQ is enough.
8. The offer and the button. What they get, any real deal, your guarantee, and one button to the product page.

Small things that matter

• A sticky button on phones. Keep a "Shop now" bar at the bottom of the screen, so the button is always one tap away.
• Buttons through the page. Add a button after the reasons and another at the end. Some people are ready early.
• A disclosure label. If the page reads like an article or a review, put "Advertisement" at the top.
• Short lines. Lots of visitors are on a phone. Short sentences and short paragraphs are easier to read on a small screen.

Mistakes that cost sales

• A headline about the product ("Premium formula") instead of the visitor’s problem
• A page that doesn’t match the ad, so people feel lost
• Proof missing, or hidden at the bottom
• Too many links that lead away from the product
• Claims you can’t back up, especially about health
• No label on a page that looks like an article

Keep it fast

Big videos and heavy effects slow the first screen down and push your message out of view. On a phone, the headline and the first lines of the problem should show without scrolling.

The shortcut

Venturi gives you presell page templates for Shopify, built around these sections. Each template has fill-in-the-blank prompts, a sticky button on phones and an "Advertisement" label you can turn on or off. They work in any Online Store 2.0 theme. Pick a template, add your product, and send your ads to it. Then test it against your product page.

See the templates or see the plans.