· Venturi
Your ads are getting clicks. People are landing on your store. But the sales don’t follow. Before you spend more on ads, look at what happens after the click.
Work through this list from the top. Each item is something shoppers look for before they buy. Fix one, check your numbers, then move to the next.
1. Make the page match the ad
If your ad talks about one problem, the page should talk about the same problem, with the same words and the same picture. When the page feels different from the ad, people think they are in the wrong place and leave.
2. Warm up cold clicks before the product page
People who have never heard of you are not ready for a price and a buy button. A presell page tells them why they should care first, then sends them to the product. Use it for cold traffic. Send warm traffic, like past buyers, straight to the product.
3. Lead with the problem you solve
Your first line should be about the shopper, not the product. "Tired of socks that slip down?" says more than "Premium cotton socks". People buy a fix for their problem.
4. One clear button
Give each page one main action. Too many links and offers pull people in different directions. On phones, keep the button in easy reach, for example with a sticky bar at the bottom.
5. Show the offer plainly
Shoppers want to know the price, what they get and what it costs to ship before they tap. A surprise shipping cost at checkout is an easy way to lose a sale.
6. Real proof near the button
Put your best real reviews, photos from customers or a rating right next to the buy button. Many people never scroll to a reviews section at the bottom. Only use real reviews. Never write your own.
7. Answer the big worries
What stops people buying? Usually the same few things: "Will it fit?", "Will it work for me?", "How long is delivery?", "Can I return it?". Answer each one in a short line near the button, and in a small FAQ.
8. A guarantee that matches your policy
One line that takes away the risk, like "Free returns for 30 days", if that is your real policy. Make sure it says exactly what your returns page says.
9. Make it fast on phones
Lots of ad clicks come from phones. Big videos, huge images and lots of apps slow your page down, and slow pages lose people before they even see your offer. Open your page on your own phone, on mobile data, and see how it feels.
10. Measure sales, not clicks
A page can get fewer clicks and still make more money. Judge every change by cost per sale and order value. Test one change at a time, so you know what made the difference.
The shortcut
Items 1 to 4 are where a presell page does the heavy lifting. Venturi gives you presell page templates for Shopify, built around these steps, with fill-in-the-blank prompts so you don’t start from a blank page. Add one to any Online Store 2.0 theme, add your product, and send your ads to it. Then test it against your product page.